For those of you on Wordfly and just had to deal with the IP migration - has it gone smoothly for you? We created our warm up plan, and WF signed off on it. We sent our first deployment on Monday (20K names or so) and it went out promptly, and had good open rates, and low bounces, but now we're seeing delayed sends and inconsistent delivery of tests emails. We'll open up a support ticket if it continues, but wanted to see if others were experiencing the same thing.
After last week almost successfully being off the grid, I've now dug into this for us. Short version: I'm not happy either.
We're down quite a bit in Open Rates and I'm now working with the colleague who's managing the next campaign to figure out how to segment into separate sends. One of my main concerns at the moment is how to incorporate the suppression element re: the lower Engagement-rated people into the Tessitura side of things, as I feel it's important that the coding of constituent records, etc not be wildly misrepresentative. Almost a full 50% of the addresses for this current initiative are Gmail and I need list counts in Tessitura to have correlation to what people are actually receiving.
Will reply again if we come up with a brilliant (read: not beyond painful way) of handling this.
We have used the Export Data feature in WF to pull reports that include the CRM Subscriber ID and the Engagement Rating. We imported those into Tess lists and are using these lists to suppress low engagement scores from the Tess side of things. Not super sustainable but it's a solution for now.
We're using our list of Engagement Rating 5 people to create segments for a Gmail warm-up plan.
Oy... Definitely not sustainable, but that's a good plan for the short-term. Thanks for sharing!
A note to all - check your configurations for auto-updating your e-market restrictions. All our "time outs" ended up landing in soft-bounce and we've now updated seemingly good emails as "Bad Email." So that'll be fun to clean up...
Hi All. WF indicated the GMAIL is their high priority. . They believe they will have another update on status today after reviewing their IP reputation and sends with Gmail. Feel free to visit posting status updates daily If you can not access this link, go directly to their website for daily updates. Fingers crossed for some good news.
For what it's worth, here's what we prepped for this morning's campaign:
Results at the moment are that the Non-Gmail open rate is still slowly growing. As we never usually segment this way, nor watch speed of open rate growth, I can't really say how it compares to normal--except that it is still definitely way below the rate from prior campaigns about related videos.
Gmail has not yet reached inboxes--the open count is 0, even several hours in.
How we managed CRM side:
I'm sure there are other approaches that feel less fussy, but that got the job done without needing SQL (or DBA help).
Hello all -
In case anyone did not get the email WordFly sent out or see the post by Kirk Bentley in the Ecosystem Forum they will be hosting a town hall next Tuesday, August 11th. 10am PT / 1pm ET / 6pm BST. Register here: https://zoom.us/meeting/register/tJcrcO-oqjIiHdeRgQ-WUsPXqEZMnMdb3weY
We at Tessitura have been in daily communication with WordFly and stressed the need for them to be transparent and proactive in communicating what happened and where things stand with our member base. Wordfly has been really consistent with their product and service through the years as our Ecosystem partners and we're confident that they will get this resolved. While this may not help with the pain of the moment, having as much knowledge and flow of information as possible can at least keep everyone up to date. We recognize that email is a business critical need (especially now!) and we at Tessitura are doing all we can to make sure that WordFly is stepping forward both in a technical sense to resolve these issues as fast as possible, and on a communication front. They are working 24 x 7 on this and have put all their resources on getting this resolved.
If you have not opened a ticket with WordFly (support@wordfly.com) and are having issues, please do so. They, understandably, have a large queue of tickets right now, but they are working through them and it helps both teams to know who has been in contact with them and who has not.
As, always, Tessitura is here to listen and support you as much as we can.
Best,
Heather
WordFly just posted another update in the Ecosystem Email Marketing forum. You can read it here. They are reporting significant improvements in deliverability to Gmail and other Google email products.