For those of you on Wordfly and just had to deal with the IP migration - has it gone smoothly for you? We created our warm up plan, and WF signed off on it. We sent our first deployment on Monday (20K names or so) and it went out promptly, and had good open rates, and low bounces, but now we're seeing delayed sends and inconsistent delivery of tests emails. We'll open up a support ticket if it continues, but wanted to see if others were experiencing the same thing.
After last week almost successfully being off the grid, I've now dug into this for us. Short version: I'm not happy either.
We're down quite a bit in Open Rates and I'm now working with the colleague who's managing the next campaign to figure out how to segment into separate sends. One of my main concerns at the moment is how to incorporate the suppression element re: the lower Engagement-rated people into the Tessitura side of things, as I feel it's important that the coding of constituent records, etc not be wildly misrepresentative. Almost a full 50% of the addresses for this current initiative are Gmail and I need list counts in Tessitura to have correlation to what people are actually receiving.
Will reply again if we come up with a brilliant (read: not beyond painful way) of handling this.
We have used the Export Data feature in WF to pull reports that include the CRM Subscriber ID and the Engagement Rating. We imported those into Tess lists and are using these lists to suppress low engagement scores from the Tess side of things. Not super sustainable but it's a solution for now.
We're using our list of Engagement Rating 5 people to create segments for a Gmail warm-up plan.
Oy... Definitely not sustainable, but that's a good plan for the short-term. Thanks for sharing!
For what it's worth, here's what we prepped for this morning's campaign:
Results at the moment are that the Non-Gmail open rate is still slowly growing. As we never usually segment this way, nor watch speed of open rate growth, I can't really say how it compares to normal--except that it is still definitely way below the rate from prior campaigns about related videos.
Gmail has not yet reached inboxes--the open count is 0, even several hours in.
How we managed CRM side:
I'm sure there are other approaches that feel less fussy, but that got the job done without needing SQL (or DBA help).