Abandoned cart triggered emails - who's doing it, is it worth doing?

Hi everyone,

Here in the Perth Tessitura Consoritum we're talking about the ability to do triggered emails for abandoned carts. I know it was quite a hot topic a few years ago but I haven't really heard much about it for a while.

Who of you are using abandoned cart triggered emails, and how successful is it for you? It seems there's a bit of work involved to get the triggered emails set up, so is it worth us exploring this further based on your experience?

Thanks in advance

Nancy