Hi everyone,
Here in the Perth Tessitura Consoritum we're talking about the ability to do triggered emails for abandoned carts. I know it was quite a hot topic a few years ago but I haven't really heard much about it for a while.
Who of you are using abandoned cart triggered emails, and how successful is it for you? It seems there's a bit of work involved to get the triggered emails set up, so is it worth us exploring this further based on your experience?
Thanks in advance
Nancy
Hi Nancy,
We do an abandon cart triggered email here at the ballet and as far as I am aware have found it to be very successful. I can get you some data on it if you would like.
Best,
Michaela
Hi Michaela - it would be great to see the data you have on that.
Hi Susan and Jordan, sorry for the delay.
Our Abandon Cart efforts weren't huge in terms of return last year, we brought in just under $7000, $1558 from display. However, that's $7000 that might have been left on the floor otherwise, so we feel its worth it.