Hey everyone,
We had a great discussion in the Philadelphia TUG last week about using pricing rules instead of promo codes. Several colleagues said it's important to use very clear messaging so the patron understands what they need to put in the cart to activate the pricing rule. Can you please share boilerplate language you're using that is effective?
Thanks in advance!
Molly
Ticket Philadelphia
Similar to Jessica, we always try to include an explanation that "discount will apply once you have added a full price ticket to your cart and click 'proceed'" - we have found that many patrons expect the discount to generate immediately, so I recommend that added guidance to proceed to the next page.
I would also caution against ruling out promos completely, but perhaps work with your team to make clear guidelines about when to use promos versus pricing rules (or even layering). I ended up making a master document for us to reference, so we can use these tools consistently.