Hey everyone,
We had a great discussion in the Philadelphia TUG last week about using pricing rules instead of promo codes. Several colleagues said it's important to use very clear messaging so the patron understands what they need to put in the cart to activate the pricing rule. Can you please share boilerplate language you're using that is effective?
Thanks in advance!
Molly
Ticket Philadelphia
Molly, our language isn't necessary universal to every pricing rule. One Example I can give is that we offer a Music A series and a Music B series. If a subscriber buys both, they get a discount.
So, if they add Music A to their cart the following message pops up:
(Hyperlink to Music B product page with the word BUY) MUSIC B Series for extra savings. Discount will be applied once you add Music B into your shopping cart.
Once they add Music B (and Music A to their cart) a message only rule pops up of "You receive a discounted rate because you purchased Music Series A and B".
Then I repeat the process for the opposite: They put Music B in their cart; they get a message to add Music A for a discount.
We do pricing rules with messages and message only pricing rules.
-Jessica
Similar to Jessica, we always try to include an explanation that "discount will apply once you have added a full price ticket to your cart and click 'proceed'" - we have found that many patrons expect the discount to generate immediately, so I recommend that added guidance to proceed to the next page.
I would also caution against ruling out promos completely, but perhaps work with your team to make clear guidelines about when to use promos versus pricing rules (or even layering). I ended up making a master document for us to reference, so we can use these tools consistently.