3 Play Choose Your Own Subscription?

We are looking at selling a 3 Play Choose Your Own Subscription for next season.  The idea is to upgrade single ticket buyers into this and ultimatley into a 6 Play Seated Sub.  Is anyone doing this?  Are you allowing them to choose their own performances of the 3 productions or locking them into a performance (3rd Friday)?  What are the pros and cons?

Thanks for the Help,

Janna Ellis

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