3 Play Choose Your Own Subscription?

We offer a 3 play “build your own” subscription.  We have done this for several years with great success (especially in our telemarketing room).  We have a “build your own” full package that has a  minimum of 4 shows that is available at the beginning of the subscription campaign and then once the season begins we start offering our 3 show as another option.   They can choose any performance that is available.  But for best seating we suggest they go with “any Tuesday at 7:30” instead of specific dates.   It  does convert single ticket buyers into subscribers.  But, we don’t always get them back the next year and most of them go into our full build your own subscription (of 4 or more) and not the fixed seat subs.  

Good luck!

Amanda

Amanda Sheehan

Ticket System Administrator

Cincinnati Playhouse in the Park

We are looking at selling a 3 Play Choose Your Own Subscription for next season.  The idea is to upgrade single ticket buyers into this and ultimatley into a 6 Play Seated Sub.  Is anyone doing this?  Are you allowing them to choose their own performances of the 3 productions or locking them into a performance (3rd Friday)?  What are the pros and cons?

Thanks for the Help,

Janna Ellis

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We offer a 3 play “build your own” subscription.  We have done this for several years with great success (especially in our telemarketing room).  We have a “build your own” full package that has a  minimum of 4 shows that is available at the beginning of the subscription campaign and then once the season begins we start offering our 3 show as another option.   They can choose any performance that is available.  But for best seating we suggest they go with “any Tuesday at 7:30” instead of specific dates.   It  does convert single ticket buyers into subscribers.  But, we don’t always get them back the next year and most of them go into our full build your own subscription (of 4 or more) and not the fixed seat subs.  

Good luck!

Amanda

Amanda Sheehan

Ticket System Administrator

Cincinnati Playhouse in the Park

We are looking at selling a 3 Play Choose Your Own Subscription for next season.  The idea is to upgrade single ticket buyers into this and ultimatley into a 6 Play Seated Sub.  Is anyone doing this?  Are you allowing them to choose their own performances of the 3 productions or locking them into a performance (3rd Friday)?  What are the pros and cons?

Thanks for the Help,

Janna Ellis

This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!