We are looking at selling a 3 Play Choose Your Own Subscription for next season. The idea is to upgrade single ticket buyers into this and ultimatley into a 6 Play Seated Sub. Is anyone doing this? Are you allowing them to choose their own performances of the 3 productions or locking them into a performance (3rd Friday)? What are the pros and cons?
Thanks for the Help,
Janna Ellis
We've offered a 3-play CYOS series the last few seasons with good success turning single-ticket buyers into subscribers.
We only offer it for selected evenings and introduce it part way through the season.
Our package page is here if you want to take a peak at how we've built it:www.mtc.mb.ca/winterpass
Patrons can choose all their own dates & plays at the time of purchase or delay selecting performances.
If you have any specific questions, give me an e-mail at pr@mtc.mb.ca.