Contact Point Purposes - Your Experiences

I’d enjoy hearing more about others experiences on this as well.

--Tom Brown
Business Analytics mgr

Brooklyn Academy of Music BAM
Peter J. Sharp Building
30 Lafayette Ave
Brooklyn, NY 11217

www.BAM.org

Tbrown@bam.org
718-724-8135



On Fri, May 20, 2016 at 12:26 AM, Tim Chandler wrote:

Hi all,

We are starting the progress of moving to contact point purposes for communication management. Is anyone keen to share their experiences relating to the points below (or anything really!). This will be used for all communication which is mostly just Marketing and Philanthropy). Our opt-outs are currently controlled by the general tab contact restrictions though we have some exceptions to this based on a constituent's relationship with the company (ie if they are a donor and have opted out they will still receive a donor newsletter but no marketing material).

- The number of different contact points that you created, did you need to set a limit, do you wish you set more/less?

- Did you contact the mailing list opt-ins to get them to update their preferences or make assumptions based on lists (ie, auto signing donors up to all relevant Philanthropy contacts etc)

- What did you do with current unsubscribes to try and lure them back aside from instructing front line staff to check preferences at each contact and ask the question?

Thanks,

Tim


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I’d enjoy hearing more about others experiences on this as well.

--Tom Brown
Business Analytics mgr

Brooklyn Academy of Music BAM
Peter J. Sharp Building
30 Lafayette Ave
Brooklyn, NY 11217

www.BAM.org

Tbrown@bam.org
718-724-8135



On Fri, May 20, 2016 at 12:26 AM, Tim Chandler wrote:

Hi all,

We are starting the progress of moving to contact point purposes for communication management. Is anyone keen to share their experiences relating to the points below (or anything really!). This will be used for all communication which is mostly just Marketing and Philanthropy). Our opt-outs are currently controlled by the general tab contact restrictions though we have some exceptions to this based on a constituent's relationship with the company (ie if they are a donor and have opted out they will still receive a donor newsletter but no marketing material).

- The number of different contact points that you created, did you need to set a limit, do you wish you set more/less?

- Did you contact the mailing list opt-ins to get them to update their preferences or make assumptions based on lists (ie, auto signing donors up to all relevant Philanthropy contacts etc)

- What did you do with current unsubscribes to try and lure them back aside from instructing front line staff to check preferences at each contact and ask the question?

Thanks,

Tim


--
View this message online at http://www.tessituranetwork.com/Community/forums/p/16050/48602.aspx#48602
This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!