Hi all,
We are starting the progress of moving to contact point purposes for communication management. Is anyone keen to share their experiences relating to the points below (or anything really!). This will be used for all communication which is mostly just Marketing and Philanthropy). Our opt-outs are currently controlled by the general tab contact restrictions though we have some exceptions to this based on a constituent's relationship with the company (ie if they are a donor and have opted out they will still receive a donor newsletter but no marketing material).
- The number of different contact points that you created, did you need to set a limit, do you wish you set more/less?
- Did you contact the mailing list opt-ins to get them to update their preferences or make assumptions based on lists (ie, auto signing donors up to all relevant Philanthropy contacts etc)
- What did you do with current unsubscribes to try and lure them back aside from instructing front line staff to check preferences at each contact and ask the question?
Thanks,
Tim
Looks like no one Tom! We are moving towards ours but not at any urgent pace so I'll keep you updated if you like.
Hi Tim (and Tom),
Here at the Opera House we will be implementing contact point purposes next month (timed with moving to a new email platform). Since we've been on Tessitura for years most constituents have multiple emails, phone numbers and addresses so the plan is to use point purposes to better identify specifically which email address, etc is opted into the various communication channels.
Stay tuned...
Chuck Buchanan, Sydney Opera House