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Triggered ticket offer email with an A/B split?

Melissa Scott
$organization

I've been asked to create a triggered email with an A/B split and I'm not sure if that's possible in Wordfly and I'm looking for any ideas on whether it can be done.

I've done regular triggered emails with just one list of patrons getting one message. We have a concert this weekend and we want half the Friday audience to get a message for an upcoming classical concert and the half to get a message for an upcoming Pops concert.

Any one done this before?

Thanks,
Melissa 

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  • $organization
    Melissa - 

    You're absolutely correct that WordFly only includes the A/B split option with "Standard" campaigns. You can probably rig something up via the Tessitura lists though, and then simply do manual evaluation of the results. This may actually be better overall anyway, as I've had trouble reporting on resulting sales from our A/B splits because that level of detail isn't synced back to Tessitura.

    In Extractions, there are built in tools for pulling random %s of segments. Perhaps that's an option as a starting point to create two lists. Or, if you are really focusing on just one audience, perhaps you can use a standard campaign and schedule it to run using dynamic lists.

    Hope this helps you reach some new ideas,

    Jamie

      
      

    JAMIE O'BRIEN

    ASSISTANT DIRECTOR OF DIGITAL SERVICES

    THE NEW 42ND STREET
    229 W 42ND STREET, NEW YORK, NY 10036



    On Wed, Jan 20, 2016 at 11:28 AM, Melissa Scott <bounce-melissascott2313@tessituranetwork.com> wrote:

    I've been asked to create a triggered email with an A/B split and I'm not sure if that's possible in Wordfly and I'm looking for any ideas on whether it can be done.

    I've done regular triggered emails with just one list of patrons getting one message. We have a concert this weekend and we want half the Friday audience to get a message for an upcoming classical concert and the half to get a message for an upcoming Pops concert.

    Any one done this before?

    Thanks,
    Melissa 




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

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  • $organization
    Melissa - 

    You're absolutely correct that WordFly only includes the A/B split option with "Standard" campaigns. You can probably rig something up via the Tessitura lists though, and then simply do manual evaluation of the results. This may actually be better overall anyway, as I've had trouble reporting on resulting sales from our A/B splits because that level of detail isn't synced back to Tessitura.

    In Extractions, there are built in tools for pulling random %s of segments. Perhaps that's an option as a starting point to create two lists. Or, if you are really focusing on just one audience, perhaps you can use a standard campaign and schedule it to run using dynamic lists.

    Hope this helps you reach some new ideas,

    Jamie

      
      

    JAMIE O'BRIEN

    ASSISTANT DIRECTOR OF DIGITAL SERVICES

    THE NEW 42ND STREET
    229 W 42ND STREET, NEW YORK, NY 10036



    On Wed, Jan 20, 2016 at 11:28 AM, Melissa Scott <bounce-melissascott2313@tessituranetwork.com> wrote:

    I've been asked to create a triggered email with an A/B split and I'm not sure if that's possible in Wordfly and I'm looking for any ideas on whether it can be done.

    I've done regular triggered emails with just one list of patrons getting one message. We have a concert this weekend and we want half the Friday audience to get a message for an upcoming classical concert and the half to get a message for an upcoming Pops concert.

    Any one done this before?

    Thanks,
    Melissa 




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

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