Appeals / Source Codes

Hi Robert

At present we sent up source codes that Box Office pick up – it does create more work for them but from our experience it’s the only way to track income from a specific promotion – we work closely with the Box Office so they know exactly which offers are being made to who and when. I also make sure they have an expiry date so we don’t clog up their source codes.

If anyone else has other ways of doing this I would be really interested to find out a bit more too!

Thanks

Celia

Hiya!

re: Appeals/Outhouse Source Codes

I'm in my first week of Tessitura and so far have only really explored the appeals and reporting side, so excuse my lack of knowledge.

Is it possible to promote an appeal (outside source code) to an individual show?

Recent example: I had placed an ad on the front of the local press to advertise a specific show and wanted to monitor how many people purchased tickets as a result of that ad. I promoted the ad as a outside source code, however, the downside was that this code appeared as a option for the Box Office operatives to select on every show.

Obviously the more outside source codes I put into the system, the longer the list gets for the Box Office person to look at which is not ideal as they already have a generic list to choose from.

It would be great if there was a way of assigning an appeal to a specific show, so the Box Office operatives only ever get a few extra source codes on top of their generic list.

Can anyone help?

Thanks in advance
Robert Maltby

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The Science Museum does things a bit differently from many Tessitura users. We use Price Types and Comp Reason Codes to track promotions. They can be designated to single performances and also controlled by Mode of Sale. This does not lend itself to online purchases, but works well for our Box Office and Call Center. We manage 50-75 active promotional offers in this fashion. It’s not pretty, but effective. The new discount feature in 9.0 may also work for your purposes. We are only learning how it might help us at this point, and can offer no advice.

I guess sources are not linked to a particular performance for the simple reason that a customer might hear about one event via a source, but wind up buying tickets for a different event, or even giving money (perhaps even with no associated ticketing transaction) as a result of the source, so things have to remain flexible.  The result though, is that there are always lots of Outside Sources for the Box Office to choose from, and the responsibility to choose the right one falls to them alone.

The Hot list can come into play if a particular Source needs to be made more obvious to Box Office Operators.  New in version 9, there is also the ability to change the name of an In-House source to make it more usable.  Also, the Pop up Source Code selection window in Ticket Orders now has a new control which allows the entry of a promo phrase from TR_WEB_SOURCE_NO.  This allows a source code to be identified by typing in part of a phrase or word.  In addition the window can now be re sized.

Richie