Does anybody use Tableau?

Very Cool!!!

We have been doing the sales curve thing in excel for a number of years now. We call it the Magic Spreadsheet. This was a predecessor to the sales curves in the RMA. We are using both now. However we like our "magic spreadsheet". Because it includes budget numbers. Which leads me to the next question. How do you "source" your data. Do you let users of Tableau go directly against tables. Do you use a view? Is this real time data or against a test environment that is regularly updated?

The second one also sounds interesting. Would you intend to use Tableau? Or another tool more designed for textual analysis?

--Tom

On Fri, Nov 21, 2014 at 9:43 AM, Tessitura Marketing Forum wrote:
Hello,

Sorry it has taken me so long to reply.

At the moment we are using Tableau to produce sales curves. We analysed a number of productions and then created aggregated sales curves which we use to compare against shows that are currently on sale. It’s pretty much an attempt to forecast a production’s sales pattern which has proven to be very useful for marketing and finance departments.

We are also interested in uploading our survey data into Tableau and try to find correlations between audience feedback and sales.

Thanks,

Thanos

Thanos Gkofas
Marketing Officer - Audience Development and Analysis
National Theatre, South Bank, London SE1 9PX
Tel: +44 (0) 20 7452 3918
tgkofas@nationaltheatre.org.uk

nationaltheatre.org.uk | @nationaltheatre | Facebook | YouTube


From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Matthew Echert
Sent: 10 October 2014 23:18
To: Thanos Gkofas
Subject: Re: [Tessitura Marketing Forum] Does anybody use Tableau?


We were looking at Tableau earlier this year but so far I've not been able to justify the expense. I don't have much to offer in the way of useful experience but if others are finding it useful I'd love to hear some ideas I could bring back to my team!
From: Thanos Gkofas >
Sent: 9/30/2014 5:13:10 AM

Hi all,

Does anybody use Tableau to visualise data? We've recently started using it and I'd like to exchange ideas with other users.

Thanks,

Thanos



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The Royal National Theatre
Upper Ground, London, SE1 9PX
www.nationaltheatre.org.uk
Telephone numbers: BOX OFFICE +44 (0) 20 7452 3000, SWITCHBOARD +44 (0) 20 7452 3333
Registered in England as a company limited by guarantee, number 749504
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Very Cool!!!

We have been doing the sales curve thing in excel for a number of years now. We call it the Magic Spreadsheet. This was a predecessor to the sales curves in the RMA. We are using both now. However we like our "magic spreadsheet". Because it includes budget numbers. Which leads me to the next question. How do you "source" your data. Do you let users of Tableau go directly against tables. Do you use a view? Is this real time data or against a test environment that is regularly updated?

The second one also sounds interesting. Would you intend to use Tableau? Or another tool more designed for textual analysis?

--Tom

On Fri, Nov 21, 2014 at 9:43 AM, Tessitura Marketing Forum wrote:
Hello,

Sorry it has taken me so long to reply.

At the moment we are using Tableau to produce sales curves. We analysed a number of productions and then created aggregated sales curves which we use to compare against shows that are currently on sale. It’s pretty much an attempt to forecast a production’s sales pattern which has proven to be very useful for marketing and finance departments.

We are also interested in uploading our survey data into Tableau and try to find correlations between audience feedback and sales.

Thanks,

Thanos

Thanos Gkofas
Marketing Officer - Audience Development and Analysis
National Theatre, South Bank, London SE1 9PX
Tel: +44 (0) 20 7452 3918
tgkofas@nationaltheatre.org.uk

nationaltheatre.org.uk | @nationaltheatre | Facebook | YouTube


From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Matthew Echert
Sent: 10 October 2014 23:18
To: Thanos Gkofas
Subject: Re: [Tessitura Marketing Forum] Does anybody use Tableau?


We were looking at Tableau earlier this year but so far I've not been able to justify the expense. I don't have much to offer in the way of useful experience but if others are finding it useful I'd love to hear some ideas I could bring back to my team!
From: Thanos Gkofas >
Sent: 9/30/2014 5:13:10 AM

Hi all,

Does anybody use Tableau to visualise data? We've recently started using it and I'd like to exchange ideas with other users.

Thanks,

Thanos



This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!




This email is intended for the addressee(s) named above. It may contain confidential or privileged information and should not be read, copied or otherwise used by any person for whom it was not intended.
If you have received this mail in error please contact the sender by return email and delete the email from your system.

The Royal National Theatre
Upper Ground, London, SE1 9PX
www.nationaltheatre.org.uk
Telephone numbers: BOX OFFICE +44 (0) 20 7452 3000, SWITCHBOARD +44 (0) 20 7452 3333
Registered in England as a company limited by guarantee, number 749504
Registered Charity number 224223

Recipients are advised to apply their own virus checks to this message on delivery.



This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!