Hi,
I was wondering if any of you who are using Mail2 would be willing to give me some examples of your public and private lists and how you are handling sign up for the public lists. We are just getting started with this and trying to decide on our lists and whether to have one universal sign up for all public lists or have it tailored to opt in to lists at sign up. Thanks for any suggestions!
We have one large list public list (NY Phil eNewsletter) and 4 smaller more targetted public lists: student rush, family concerts, broadway concerts and lectures/talks. The people on our public lists opted in.
We use the private lists as buckets to hold people who are receiving email messages that they did not directly opt-in to receive i.e. various donor levels, subscribers, pre/post performance emails, etc. Those added to the private lists only see the private lists specific to their email address when they log into the Mail2 preference center. They also have the option to opt-out from further messages for each private list. The private list system isn't exactly perfect but does offer a higher level of list choices so that theoretically a customer won't unsubscribe from all email just because they are upset at receiving just one type of email.
Chuck Buchanan
New York Philharmonic
http://nyphil.org/email