Hi,
I was wondering if any of you who are using Mail2 would be willing to give me some examples of your public and private lists and how you are handling sign up for the public lists. We are just getting started with this and trying to decide on our lists and whether to have one universal sign up for all public lists or have it tailored to opt in to lists at sign up. Thanks for any suggestions!
Hi, I was wondering if any of you who are using Mail2 would be willing to give me some examples of your public and private lists and how you are handling sign up for the public lists. We are just getting started with this and trying to decide on our lists and whether to have one universal sign up for all public lists or have it tailored to opt in to lists at sign up. Thanks for any suggestions! This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!
Thanks, Howard - I just checked it out and it looks great! I assume this process works well for your company?
We have one large list public list (NY Phil eNewsletter) and 4 smaller more targetted public lists: student rush, family concerts, broadway concerts and lectures/talks. The people on our public lists opted in.
We use the private lists as buckets to hold people who are receiving email messages that they did not directly opt-in to receive i.e. various donor levels, subscribers, pre/post performance emails, etc. Those added to the private lists only see the private lists specific to their email address when they log into the Mail2 preference center. They also have the option to opt-out from further messages for each private list. The private list system isn't exactly perfect but does offer a higher level of list choices so that theoretically a customer won't unsubscribe from all email just because they are upset at receiving just one type of email.
Chuck Buchanan
New York Philharmonic
http://nyphil.org/email
We're looking to cleanup our signups as well - though we are on Wordfly.
I'm wondering though for those that have these custom API signups - (Howard @ 92Y and Derek at Roy Thompson/Massey) - what happens if a user has two accounts with the same email address in the system?
Obviously they aren't required to have a login to signup or make changes (I tried both of your sites and added/changed preferences accordingly). We have lots of people from our conversion along with the neverending dupes, so people often carry same addresses on different accounts. Just wondering how ya'll account for that...thanks!
Beth
We provide the option to sign up for many different public lists on our site. You can view our Mail2 public list sign up form here: http://www.92Y.org/eNews. It uses the Mail2 API on a custom web form on our site. Best, Howard This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!
Thanks, Chuck - very helpful.
Does anyone have any strong thoughts/feelings around having one generic "sign up" and then a link to the subscription centre emailed to tailor preferences, versus an opt in at sign up by means of a form/check boxes? I am wondering about the pros and cons of giving someone the ability to "opt in" versus forcing them to "opt out"...if that makes any sense!