Hello,
At The Australian Ballet we're looking to introduce micro-donations with online ticket orders, eg. a $2 donation automatically added to each order which the user has the option to remove or update.
I know other organisations have done this, and I'm wondering if anyone would be willing to share a few things;
1. how did you determine how much was an appropriate ask?
2. what have your success rates been like?
3. any negative customer feedback?
4. how do you deal with phone/in person bookings, the same ask?
Any advice would be much appreciated!
Cheers
Amalia
CRM Manager
The Australian Ballet
P 03 9669 2768| M 0421 234 251| F 03 9690 1009
Level 5, 2 Kavanagh St, Southbank VIC 3006
australianballet.com.au
Amalia,
We implemented something like this a few years ago and its is still ongoing. It has been quite successful. We add on a gift that is a percentage of the order total. I did a presentation on this at the DC conference, you can download it here.
We do not automatically add a gift on to phone orders, just web.Dale