Micro-donations

Hi Amalia,

At a previous organisation, we did the same thing with overwhelming success- we were lucky in that the ask amount was tied into an anniversary campaign, so we didn’t have to spend ages thinking of the appropriate level.  We had it as an opt-out online, and I don’t remember ever having any complaints about it.   Phone bookings were a bit trickier, but advisors came up with some great strategies for getting the customer to donate *something*.  Feel free to contact me directly if you want to have a chat… 

Cheers,

Kathleen

Kathleen Smith

Application Support

Arts Centre Melbourne

T              +61 3 9281 8578

E              kathleen.smith@artscentremelbourne.com.au

W            artscentremelbourne.com.au

From: Tessitura Development Forum [mailto:forums-development@tessituranetwork.com] On Behalf Of Amalia Hordern
Sent: Monday, 16 April 2012 2:16 PM
To: Kathleen Smith
Subject: [Tessitura Development Forum] Micro-donations

Hello,

At The Australian Ballet we're looking to introduce micro-donations with online ticket orders, eg. a $2 donation automatically added to each order which the user has the option to remove or update.

I know other organisations have done this, and I'm wondering if anyone would be willing to share a few things;

1. how did you determine how much was an appropriate ask?

2. what have your success rates been like?

3. any negative customer feedback?

4. how do you deal with phone/in person bookings, the same ask?

Any advice would be much appreciated!

Cheers

Amalia

CRM Manager

The Australian Ballet

P 03 9669 2768| M 0421 234 251| F  03 9690 1009

Level 5, 2 Kavanagh St, Southbank VIC 3006

australianballet.com.au    

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Thanks Dale, this is great!

From: Tessitura Development Forum [mailto:forums-development@tessituranetwork.com] On Behalf Of Dale Aucoin
Sent: Tuesday, 17 April 2012 12:11 AM
To: Amalia Hordern
Subject: Re: [Tessitura Development Forum] Micro-donations

Amalia,

We implemented something like this a few years ago and its is still ongoing.  It has been quite successful.   We add on a gift that is a percentage of the order total.  I did a presentation on this at the DC conference, you can download it here.

We do not automatically add a gift on to phone orders, just web.

Dale 

Hello,

At The Australian Ballet we're looking to introduce micro-donations with online ticket orders, eg. a $2 donation automatically added to each order which the user has the option to remove or update.

I know other organisations have done this, and I'm wondering if anyone would be willing to share a few things;

1. how did you determine how much was an appropriate ask?

2. what have your success rates been like?

3. any negative customer feedback?

4. how do you deal with phone/in person bookings, the same ask?

Any advice would be much appreciated!

Cheers

Amalia

CRM Manager

The Australian Ballet

P 03 9669 2768| M 0421 234 251| F  03 9690 1009

Level 5, 2 Kavanagh St, Southbank VIC 3006

australianballet.com.au    

This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Development Forum. You may reply to this message to post to the Development forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!