A general DEVO question today:
What experiences have other organizations had in the organizing and success of using call-centers for fundraising?
I'm interested to hear experiences from call centers that were contracted out, maintained in-house, or a blend of the 2. I'm also interested to hear how successful and worthwhile people felt fundraising call centers were. Did you cease operations or have you continued to run them? Have you partnered with marketing and/or subscription calls or were all the development calls seperate? What was your usual ROI for a fundraising call center?
Basically, any information people are willing to share about their experiences with a DEVO-centric call center, I would love to hear your thoughts. Thanks in advance!
Hi Christopher,
We have an In-house Call Center at Steppenwolf that splits its time 70/30 between Devo and subscription sales. We run year round. The Call Center is definitely one of our more expensive outreach efforts, but its also the primary engine through which we bring in new donors. We've stopped appealing to single ticket buyers through direct mail which has saved quite a bit. The Call Center is one of our most consistent revenue sources, even in the recent economic downturn. Fell free to call me if you have any questions.