We are looking at increasing our $ amounts for 2 different levels of donor benefits. Curious if anyone has done this in the last few years. if so, what roadblocks did you hit? any surprises? Did you grandfather in some folks? Did you have a large attrition rate?
thanks!
Sarah
Hi Sarah,
We changed our donor levels in July 2019 at the start of a new Fiscal Year. We gave donors 6 months notice that the levels were changing on July 1 and did a lot of communication about the new levels as donors were renewing their gifts in the new FY. We did not see a large attrition rate for those 9 months prior to COVID. Happy to chat more about it. Anna