Hi, all,
I am wondering how other organizations use Tessitura to communicate from Development to Marketing which print materials and emails need corporate sponsor name and logo placement. We have sponsors for the full season, as well as sponsors on specific plays. Depending on their level, sponsors have been promised name and logo recognition on our materials (e.g. press release, ticket stock, billboards, print ads, marketing emails, direct mail, program ads, etc.) We’re looking for a foolproof way to make sure every single piece of communication includes the recognition we have promised!
Taking into account the old saying “if it’s not in Tessitura, it didn’t happen,” how can we utilize Tess to build a reliable system for fulfilling promised logo placement? Ideally, Development staff put the information into Tessitura (which show, color logo vs. black and white, etc.) and Marketing extracts that data. However, not all of our Marketing staff are Tessitura users. Perhaps a scheduled report gets emailed to the appropriate Marketing staff on a regular basis? I welcome any and all ideas!
Thanks,Olivia
Olivia SnortlandDevelopment Operations CoordinatorGuthrie TheaterMinneapolis, MN
We are in the process of implementing a corporate sponsorship model in Tessitura. The current plan of action is to use Plans and Steps to accomplish this. We would like to track all of the benefits attributed to a sponsor and have it reportable, which Plan/Step reporting should be able to do for us.
I don't have many details at the moment but will be taking a close look at the plan of action over the next few weeks. If you'd like to hear how it goes then feel free to reach out to me offline.
bhawryluk@winspearcentre.com