• Replies 5 replies
  • Subscribers 416 subscribers
  • Views 150 views
  • Users 0 members are here
Related

Communicating sponsor logo placement from Dev. to Mktg.

Olivia Snortland
$organization

Hi, all,

I am wondering how other organizations use Tessitura to communicate from Development to Marketing which print materials and emails need corporate sponsor name and logo placement. We have sponsors for the full season, as well as sponsors on specific plays. Depending on their level, sponsors have been promised name and logo recognition on our materials (e.g. press release, ticket stock, billboards, print ads, marketing emails, direct mail, program ads, etc.)  We’re looking for a foolproof way to make sure every single piece of communication includes the recognition we have promised! 

Taking into account the old saying “if it’s not in Tessitura, it didn’t happen,” how can we utilize Tess to build a reliable system for fulfilling promised logo placement?  Ideally, Development staff put the information into Tessitura (which show, color logo vs. black and white, etc.) and Marketing extracts that data. However, not all of our Marketing staff are Tessitura users. Perhaps a scheduled report gets emailed to the appropriate Marketing staff on a regular basis?  I welcome any and all ideas!

Thanks,
Olivia

 

Olivia Snortland
Development Operations Coordinator
Guthrie Theater
Minneapolis, MN

Parents
  • $organization

    Following.  I am interested in this topic.  Thanks, Olivia!

     

     

    Best Regards,

     

    Dr. Laura House, Shared Services Database Manager

    Kauffman Center for the Performing Arts

    1601 Broadway | Kansas City, MO 64108

    direct 816.994.7214 | cell 816.301.1304 | fax 816.994.9037

    kauffmancenter.org | a non-profit 501(c)3 organization

    KauffmanCenterlogO2006_05_2008

    Enriching the lives of everyone in our community through extraordinary and diverse performing arts experiences.

     

     

     

    From: Tessitura Development Forum [mailto:forums-development@tessituranetwork.com] On Behalf Of Olivia Snortland
    Sent: Tuesday, October 03, 2017 5:49 PM
    To: Laura House <lhouse@kauffmancenter.org>
    Subject: [Tessitura Development Forum] Communicating sponsor logo placement from Dev. to Mktg.

     

    Hi, all,

    I am wondering how other organizations use Tessitura to communicate from Development to Marketing which print materials and emails need corporate sponsor name and logo placement. We have sponsors for the full season, as well as sponsors on specific plays. Depending on their level, sponsors have been promised name and logo recognition on our materials (e.g. press release, ticket stock, billboards, print ads, marketing emails, direct mail, program ads, etc.)  We’re looking for a foolproof way to make sure every single piece of communication includes the recognition we have promised! 

    Taking into account the old saying “if it’s not in Tessitura, it didn’t happen,” how can we utilize Tess to build a reliable system for fulfilling promised logo placement?  Ideally, Development staff put the information into Tessitura (which show, color logo vs. black and white, etc.) and Marketing extracts that data. However, not all of our Marketing staff are Tessitura users. Perhaps a scheduled report gets emailed to the appropriate Marketing staff on a regular basis?  I welcome any and all ideas!

    Thanks,
    Olivia

     

    Olivia Snortland
    Development Operations Coordinator
    Guthrie Theater
    Minneapolis, MN




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Development Forum. You may reply to this message to post to the Development forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

Reply
  • $organization

    Following.  I am interested in this topic.  Thanks, Olivia!

     

     

    Best Regards,

     

    Dr. Laura House, Shared Services Database Manager

    Kauffman Center for the Performing Arts

    1601 Broadway | Kansas City, MO 64108

    direct 816.994.7214 | cell 816.301.1304 | fax 816.994.9037

    kauffmancenter.org | a non-profit 501(c)3 organization

    KauffmanCenterlogO2006_05_2008

    Enriching the lives of everyone in our community through extraordinary and diverse performing arts experiences.

     

     

     

    From: Tessitura Development Forum [mailto:forums-development@tessituranetwork.com] On Behalf Of Olivia Snortland
    Sent: Tuesday, October 03, 2017 5:49 PM
    To: Laura House <lhouse@kauffmancenter.org>
    Subject: [Tessitura Development Forum] Communicating sponsor logo placement from Dev. to Mktg.

     

    Hi, all,

    I am wondering how other organizations use Tessitura to communicate from Development to Marketing which print materials and emails need corporate sponsor name and logo placement. We have sponsors for the full season, as well as sponsors on specific plays. Depending on their level, sponsors have been promised name and logo recognition on our materials (e.g. press release, ticket stock, billboards, print ads, marketing emails, direct mail, program ads, etc.)  We’re looking for a foolproof way to make sure every single piece of communication includes the recognition we have promised! 

    Taking into account the old saying “if it’s not in Tessitura, it didn’t happen,” how can we utilize Tess to build a reliable system for fulfilling promised logo placement?  Ideally, Development staff put the information into Tessitura (which show, color logo vs. black and white, etc.) and Marketing extracts that data. However, not all of our Marketing staff are Tessitura users. Perhaps a scheduled report gets emailed to the appropriate Marketing staff on a regular basis?  I welcome any and all ideas!

    Thanks,
    Olivia

     

    Olivia Snortland
    Development Operations Coordinator
    Guthrie Theater
    Minneapolis, MN




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Development Forum. You may reply to this message to post to the Development forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

Children
No Data