Hi all,
We're celebrating the anniversary of our Music Director and we've been using that message as a way to raise additional money for our annual fund. I'm wondering if it's best to track this money through either a designation or a separate campaign. What have other organizations done to track these one time gifts?
Thanks!
Hello,
For the Nashville Symphony, this depends on a couple of factors. We look at a couple factors:
1) We use memberships, so do we want this one time gift to impact the membership levels and/or recognition levels?
2) If we include these funds in our Annual Campaign, we risk asking those donors to renew at the one-time “inflated” amount the following year.
If we don’t want the next year’s ask to be inflated and we don’t want membership/recognition levels to be increased, we create a separate campaign, something like Special Projects. Ultimately we can count it toward the Annual fund, but it doesn’t inflate their annual gift, their membership amounts, etc.
Best,
Tony
Tony Exler Director of Data Standards Nashville Symphony Schermerhorn Symphony Center One Symphony Place Nashville, TN 37201-2031 T 615.687.6535 F 615.687.6403 texler@nashvillesymphony.org NashvilleSymphony.org
From: Tessitura Development Forum [mailto:forums-development@tessituranetwork.com] On Behalf Of Selga Apse Sent: Friday, April 24, 2015 11:51 AM To: Tony Exler Subject: RE: [Tessitura Development Forum] Tracking One Time Gifts
Hi!
If you think you may do a similar campaign in the future for some other milestone, I would use the same campaign but set up a new fund (could even be the same GL, but the fund lets you track it really easily). You could then re-use that fund in future years and compare results.
If this is truly a one-off, then I would just use a designation.
Cheers!
Selga
From: Tessitura Development Forum [mailto:forums-development@tessituranetwork.com] On Behalf Of Christopher Adriance Sent: Friday, April 24, 2015 12:38 PM To: Selga Apse Subject: [Tessitura Development Forum] Tracking One Time Gifts
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