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How are you using Tess for relationship building?

Charles Buchanan
$organization

We are currently in the midst of planning content for June's NYCTUG meeting and looking at the topic of Using Tessitura for personalized communications and relationship building.  Does your organization have any initiatives in place to harness Tessitura data for relationship building and targeted, personal interactions?  We are looking for a few people to share for 10 minutes and then will open up for wider discussion.  Please reach out to me if you or someone at your organization is interested buchananc@nyphil.org or 212-875-5715.

Thank you,

Chuck

  • $organization

    At this point our directors are still hesitant to input certain data that would help with what you are asking it’s a slow process for us here at JAZZ

     

    From: Greater New York City Area [mailto:groups-greaternyc@tessituranetwork.com] On Behalf Of Charles (Chuck) Buchanan
    Sent: Tuesday, April 29, 2014 5:47 PM
    To: Alexis Melendez
    Subject: [Greater New York City Area] How are you using Tess for relationship building?

     

    We are currently in the midst of planning content for June's NYCTUG meeting and looking at the topic of Using Tessitura for personalized communications and relationship building.  Does your organization have any initiatives in place to harness Tessitura data for relationship building and targeted, personal interactions?  We are looking for a few people to share for 10 minutes and then will open up for wider discussion.  Please reach out to me if you or someone at your organization is interested buchananc@nyphil.org or 212-875-5715.

    Thank you,

    Chuck



  • $organization
    Hi Chuck -
     
    We at NYCB are not yet using Tess to personalize communications - at least for the marketing department (although I don't think anyone else is either).
     
    We obviously pull mailing lists and then mail merge so patrons' names appear on envelopes and salutations, but patron preference fields are not being used.
     
    That being said, I think this would be a gathering we would be interested in joining to hear how others make use of that feature.
     
    Thanks -
     
    -Dustin
     


     
     
     
    Dustin Brauneck
    Associate Director, Marketing

    NEW YORK CITY BALLET
    20 Lincoln Center
    New York, NY  10023
    212-870-7770
    dbrauneck@nycballet.com
    >>> "Charles (Chuck) Buchanan" <bounce-charlesbuchanan5408@tessituranetwork.com> 4/29/2014 5:46 PM >>>

    We are currently in the midst of planning content for June's NYCTUG meeting and looking at the topic of Using Tessitura for personalized communications and relationship building.  Does your organization have any initiatives in place to harness Tessitura data for relationship building and targeted, personal interactions?  We are looking for a few people to share for 10 minutes and then will open up for wider discussion.  Please reach out to me if you or someone at your organization is interested buchananc@nyphil.org or 212-875-5715.

    Thank you,

    Chuck