Colonial Williamsburg is about a year out from implementation, but we're trying to figure out the best way to approach our B2B/third-party sales.
A significant portion of these sales are through AAA offices, but many of our customers are local hotels and timeshares that are gifting tickets or selling for a commission at a discount.
Currently, we use a system that generates a voucher, which must be redeemed on-site for a live ticket. This system does not talk to our current ticketing system, so agents have to record the redemptions in two systems.
Also, we are unable to sell tickets for limited-inventory events (tours, programs, etc.), because inventory would need to be managed manually.
We're open to suggestions.
Thanks.
I would second Gabbi's suggestion of using a different mode of sale on a specific TNEW/Custom page that you could give to these outside parties so they could purchase tickets directly from your inventory. There are also companies like Trip Advisor and Ingresso which sell tickets from your inventory by using an API connection, so it is possible if you have the resources to create a custom API solution.
I didn't even know Trip Advisor could connect via API. That's great to know!