Hi friends! We are interested in how other organizations are handling family programs.
Do you have patrons register through Tessitura?
What distribution channels are you using? Virtual meeting or live streaming? What platforms are used for live streaming?
How do you get the link to the patron?
How often are the programs offered?
What is attendance like? Do you have attrition?
Do you have paid advertising support and/or grant funding support?
Are you charging for any virtual programs (re: static cost or PWYC)?
What operational limitations do you face (i.e. distribution, clearances, staff, etc.)?
Do you focus on asynchronous vs. synchronous programming?
How are you handling minor data?
If using a virtual meeting:
What platform are you using (i.e. Zoom, Teams, etc.)?
How are you allowing each registrant into the virtual meeting if Zoom or Teams?
If minors participate, do you record the session?
Hi Angela,
Hope your family programs are going well! Here's some info on what we're doing. I'd be curious to hear what you decided on attendance as well, particularly streamed events that don't require a registration.
We're requiring registration for many programs through Tessitura or TNEW. We're primarily using Zoom but are dabbling in YouTube and Facebook Premier. For programs with a registration, we're including text in the confirmation email using LTR_TNEW_DYN_EMAIL_CONTENT followed by a reminder email the day of the event. We have a pretty good track record of people showing up, especially if they registered in advance. Some programs come with goody boxes or activity kits that folks can safely pick up in our parking lot, and those seem to be popular. Using our gallery attendance as a metric, I'd say 80% of registered people attend. Most programs are free but depending on the goody box, we might charge for those. We still charge for virtual art classes, camps, or workshops.
For programs using Zoom, we're only sharing the links with folks who've registered which has kept things pretty well under control. As far as recordings go, we tell folks that the session is being recorded and may be shared with others. If they do not wish to be recorded, they're welcome to turn off their camera and either omit their name or participate under an alias.
We've had just a few streamed programs that have not required registration. We're unsure of where the cutoff is for attendance though and I would be curious on your thoughts. Do you just count views within the first 24 hours? The first week?
I hope that's helpful!