MZA TUG,
At the Minnesota Zoo, we're preparing to re-open our gates and use measures like timed admission to maintain social distancing. We'll be doing all ticketing -- including member ticketing -- online only, with a few exceptions that will be handled by phone. We'll have limited capacity throughout the day, and shortened hours so we're hoping to maximize revenue. The problem that we're facing is we have a number of existing offers for discounts/comp tickets that were promised prior to closing for the pandemic, and we want to honor those as much as possible, without giving away our space. There are some offers that we can delay ("Unfortunately, we cannot honor Offer X at this time..."), but there are some key agreements that we need to honor.
Has anyone experienced anything similar? How are you honoring your existing offers/promos/comp tickets in as intuitive a manner as possible?
Any insight is appreciated. Thank you!
Michael Dorsey
CRM Administrator - Minnesota Zoo
Hi Michael,
There are a few instances we are thinking of using a promo code or embedded promo code link. Since the partner org with the offer has an email list or a place they can post that link. That way when they click the link, the promo will be in there and the offer will be enabled on TNEW. For other more complicated offers and discounts, we are just telling customers they need to call to make a reservation.