MZA TUG,
At the Minnesota Zoo, we're preparing to re-open our gates and use measures like timed admission to maintain social distancing. We'll be doing all ticketing -- including member ticketing -- online only, with a few exceptions that will be handled by phone. We'll have limited capacity throughout the day, and shortened hours so we're hoping to maximize revenue. The problem that we're facing is we have a number of existing offers for discounts/comp tickets that were promised prior to closing for the pandemic, and we want to honor those as much as possible, without giving away our space. There are some offers that we can delay ("Unfortunately, we cannot honor Offer X at this time..."), but there are some key agreements that we need to honor.
Has anyone experienced anything similar? How are you honoring your existing offers/promos/comp tickets in as intuitive a manner as possible?
Any insight is appreciated. Thank you!
Michael Dorsey
CRM Administrator - Minnesota Zoo
Hi!
We've built duplicate daily admission performances for the comp and discount programs to limit their capacity and make them a separate link (production) on our (custom) website. So for example, the Military and teacher comps have 10 seats every hour, and I've held 10 seats in the main event. If you're tnew you could probably handle this with allocations if you don't mind the prices appearing for the general public. We didn't want ours that visible.
They're not fun to maintain but they get the job done.