Is anyone offering tickets/vouchers that allow for entry on any date?
How do you do it? Are you able to sell it in advance online? Does it scan?
Thanks,
Shelly Binkley
Museum of the Bible
Similar to Derrek's response, we sell them in advance as a type of Gift Certificate and then exchange them for their value at the front desk - in our case this is an admission/tour/add-on combo. That way we give them tickets for the actual date and tour that they go on. This also supports their function as gifts, which for us is also a common case.
So Erin, you're using the native Gift Certificate functionality?
Have you ever had an issue of your ticket price changing and then the old gift certs not having enough value to cover the new ticket price?
Also, you both said your most common use case is gifts-- Do you anticipate an increase in sales of this ticket type/ do you plan on increasing marketing of this ticket type while the museums are closed?
Shelly
Hi Shelly
We rolled this out almost a year ago now and so far haven't had any issues like that as we haven't increased our ticket prices. That's an interesting case, though, good to think about... just not one that we've experienced.
My position is located in our IT department, not our Marketing department, so I'm afraid I'm not sure whether or not there are plans to highlight this purchase option during this period. We are closed right now, of course; our last day open was March 13 if I remember correctly. Sorry not to be able to provide more details on this! The Gift Certificate function here highlights the double-edge to the potential increase of sales of it, though - GCs are held as liabilities until they are redeemed. So while it is cash flow, it isn't the same revenue increase as it is something that the institution then needs to note as a liability until it is redeemed (the Payment Method for the tickets upon that in-person exchange is then the pre-purchased GC), which won't be possible until we reopen.
Best,Erin