Hi Museums, Zoos and Aquariums Members:
We are working on the Benefits feature of v16 memberships, and have a question about one particular aspect of benefits. The Benefits feature is a replacement for the Entitlements Plugin that some of you may be using today.
Our question is this:
Do you have a need today for benefits that are tracked on a monthly basis?
The current entitlements plugin does not do this, but we can imagine some use-cases that make it desirable. We want to know if any of you are tracking monthly benefits in practice today, or if you have programs in place now that would benefit from it.
For example: “Jessica” buys an individual membership to her local zoo. She can go as often as she wants and she gets up to 2 additional admissions per month for guests.
Bonus Question:
Would the ability to have perpetual/sustaining memberships billed monthly change your opinion on whether this was a useful feature?
Thank you!
Chris Szalaj
Product Owner, Business Facing Products
Hi Chris, I've asked our Membership team and this is the reply -
We don’t currently have a monthly member benefit, but I’d love to create a program where members can do something monthly – like borrow an audioguide (fairly low-lift engagement and gives me a reason to talk to them month to month). I’m sure I could/would come up with other things, but that’s an idea I’ve been playing with for a little while.
Yes please to monthly memberships and double that to the ability to make those perpetual. Doesn’t change my answer to the first, although I’d have to explore what we do if/when we change that benefit (probably just some messaging a few months in advance).