Does your org ask for email addresses from walk-up ticket purchasers at the front gate or box office?
Do you ask "how did you hear about us?" or "what prompted your visit today?" (or similar) and use source codes to track general marketing efforts? (not asking about direct marketing efforts with discounts or promo codes, but rather general brand advertising or press for guests buying at full price?)
If your org does either of these--or have tried in the past, but didn't find it successful--we'd love to hear your advice! Tips for collecting useful data without annoying the customer too much or slowing down the transaction time too much.
thanks!
Tiffany Zarem
Marketing Director
California Academy of Sciences
We ask for an email address and a zip code using Tessitura's survey window, since most of our onsite walkup sales are general public gallery admission. I've had to write a fair amount of custom reporting around this, and teaching users that the email addresses and zip codes collected this way aren't accessible via list elements was a surprising challenge.
Thanks Scott. When you collect info this way using the survey window, does that mean the email address and zip are not tied to a transaction or a constituent record?
The email addresses and zip codes collected this way are tied to an order regardless of whether it's a general public sale or a purchase by a known constituent. You can use that link to the order to tie the collected data to specific performances, price types, cashiers, etc., and also to known constituents in cases where your orders aren't anonymous.