Hey everyone!
Our teams are discussing the costs/benefits of having guests choose a date of visit during their online purchase of general admission tickets vs a ticket expiring a year after the date of purchase (which is what we currently do) that can be used any single day.
What are you all doing? What works and what doesn't? We'd love to hear what you've experienced. :)
The Australian Centre for the Moving Image (ACMI) uses timed and dated tickets for certain paid exhibitions. Mainly so that we can control access into the gallery especially during school holiday periods. However we do find that online sales increase as a percentage of total sales (and therefore the data coming into Tessitura) for events with timed ticketing. Anecdotally we feel that having times slots with low or no availability showing online means that customers who may be getting information online and buying in person onsite, will buy online to avoid missing out. This was really evident for our most recent ticketed exhibition (Wonderland) and I wrote a blog post about our experience - https://labs.acmi.net.au/wonderland-online-purchase-patterns-50d3ba1f98e2