Hey everyone!
Our teams are discussing the costs/benefits of having guests choose a date of visit during their online purchase of general admission tickets vs a ticket expiring a year after the date of purchase (which is what we currently do) that can be used any single day.
What are you all doing? What works and what doesn't? We'd love to hear what you've experienced. :)
We do dated tickets as well. We do plan on launching a 'voucher' system in the next little while with a 6 month expiry, but probably at a slightly higher price point. We have lots of people who want to give tickets as gifts...we currently sell gift cards, but a ticket voucher is a nice alternative option.
We don't have any issues with 'capacity' here (huge building); however, we found in the past, when we used to have vouchers, that we would get people coming in years after the original expiry. It was easier to get them to pick a date instead (and do an exchange as needed) instead of dealing with super old tickets).