Hey everyone!
Our teams are discussing the costs/benefits of having guests choose a date of visit during their online purchase of general admission tickets vs a ticket expiring a year after the date of purchase (which is what we currently do) that can be used any single day.
What are you all doing? What works and what doesn't? We'd love to hear what you've experienced. :)
Shedd requires a specific date for ticket purchases. This helps us anticipate attendance and report on ticket sales. We do scan at entry, but not in a 100% reliable fashion to a point where we can use that data confidently. The main downside is that if someone wants to change their visit date, they have to call to do so.