Check out this quick video, put together by our development partner Instant Encore.
To answer the question from #TLCC2014, "Does the At The Event feature send out an alert or push notification?" The answer is Yes or No, it depends on what you want to do. There is no automatic notification send out to the devices when the At The Event feature turns on, but you could absolutely send a push notification to alert everyone who downloaded your apps that the exclusive content is available.
And for those of you who asked about turning the feature on for more than one event, you can either turn it on and leave it running for multiple performances. Or you can also set up multiple dates for a single At The Event experience. For example, if you have three shows over the weekend, the feature can be turned on Friday night, Saturday night and then again on Sunday afternoon.