Multi-year donors - advice/ideas on segmenting

TGIF.

Our team is looking to segment donors who have given 3+ years consecutively. What criteria yields this, and would you build the segment in List Manager or elsewhere? I think we will do special communications with them, but it's all still being discussed...

Please let me know how you handle (technically in Tessitura or from a stewardship/donor touchpoints perspective) these types of loyal donors. Slight smile

  • So we actually have an attribute that calculates consecutive number of years of donations (I don't know the back end part, unfortunately!) If I didn't have that, I'd probably build a pivot table in Analytics with each year as a column, export it into an excel, delete out anyone with a blank spot for one of the years, then import the list into List Manager. This is a very circuitous route of getting the information, unfortunately, but that's my first instinct. I'd love to hear some ideas from others!