Donor spotlights - how to determine from database or examples

Good afternoon from Las Vegas.

I help to write our donor profiles on our blog. In the past, we selected participants from relationships with members. Are there other (data-driven) ways we could consider doing this?

Also, if you've come across any nice examples of donor profiles please share links in the comments. We did a Q&A format last year but want to look at other approaches.

Thanks in advance.

JM Huck, development coordinator