Hello,
Please could I have some help to gather some benchmarking data to inform some changes I'm looking to make to our post-visit survey. Is anyone able to share the response rate you get from your post visit surveys - and, if possible, roughly how long your survey is? (roughly 5 questions? Roughly 10? Roughly 50?)
Thanks very much!
We send post-show surveys to all bookers by email incentivised via entry into a biannual prize drawer to win a £50 high street shopping voucher. (generic prize so as not to skew the sample) We receive a response rate of 12-15% of bookers by this approach.
The number of questions varies on the respondent's answers, which in turn depend on what they do while on-site. (e.g. if you tell us you visited bars you'll get a series of questions about your experience at the bars, if you visited the gift shop some questions about that, and if you did both you'll be asked about one or the other) I'd guesstimate that respondents are asked 20-25 questions, including all the arts engagement and demographic questions at the end which are the same for everyone.
Thanks Lawrence! Great to hear what you're doing and the response rate you're getting from that survey.