Post-visit survey

Hey Isabella,

I've done some digging on this as response rate is not a metric we usually track (but will be from now on!).

Our 'Rolling Research' post-visit survey is conducted throughout the year on two main channels, on-site by fieldworkers, and online where it is sent to anyone who books a ticket specifically for Gallery Entry (this is not mandatory so does not go to all visitors). We also send out exhibition-specific post-visit surveys to those who attend exhibitions. These are shorter and have different levels of engagement. Do let me know if you would like detail on these too.

As Alison already mentioned, the General post-visit survey consists of approximately 50 questions (some conditional on other responses, e.g. we only ask for your region if you respond that you are from the UK), and takes approximately 12-15 minutes to complete.

The on-site fieldwork is conducted by an external agency and they estimate that the refusal rate for the survey is ~67%. i.e. about 33% of on-site visitors who are asked to complete the survey, do so.

As for the online completes, since April 2023, the response rate has been 9.4% (Survey completes divided by survey sends).

Happy to help with any more information if you need!

Best,
Stefano

Interesting to hear you're using an agency to do on site fieldwork - we're wanting to increase the representation within survey results for groups that are less willing to complete self-completion emailed surveys.  Would be interested to know who you use / if anyone else out there is using an agency.  However it may not be as cost-effective for us as there's a 15 minute exodus window at the end of the performance. I imagine it works well for exhibitions but perhaps more tricky for live events. 

Would be interested to hear more on this if you can spare a moment!

Interesting to hear you're using an agency to do on site fieldwork - we're wanting to increase the representation within survey results for groups that are less willing to complete self-completion emailed surveys.  Would be interested to know who you use / if anyone else out there is using an agency.  However it may not be as cost-effective for us as there's a 15 minute exodus window at the end of the performance. I imagine it works well for exhibitions but perhaps more tricky for live events. 

Would be interested to hear more on this if you can spare a moment!