Customer Segmentation

Hello, 

We're beginning discussions with MHM to use their culture segments. What experience do you all have of using them? Any tips or things to be aware of? How well did they work in Tessitura? 

Thank you,
Kyle

Parents
  • Hi Kyle

    Yes we use it. We're having another push on upping our tagged data at the moment as we've still only a few tagged but we've been having some successful small experiments. If anything Culture Segments is useful to drive internal conversations (especially with our AD) around activity and I would say gives us more confidence to be creative with purpose.

    Happy to chat if it helps!

    Sx

Reply
  • Hi Kyle

    Yes we use it. We're having another push on upping our tagged data at the moment as we've still only a few tagged but we've been having some successful small experiments. If anything Culture Segments is useful to drive internal conversations (especially with our AD) around activity and I would say gives us more confidence to be creative with purpose.

    Happy to chat if it helps!

    Sx

Children
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