Hello,
We're beginning discussions with MHM to use their culture segments. What experience do you all have of using them? Any tips or things to be aware of? How well did they work in Tessitura?
Thank you,Kyle
We use it, and have tag tool integrated into Tess.
We need to grow our data in Tess, but it's already really useful for our target segments (Stimulation in particular, but we have an existing large base of Essence who we want to retain). We use the data to define copy and content (currently written to Stimulation audiences, but known Essence constituents get much simpler communications, for example), and to track their changes in attendance across productions.
We're also looking at if we can use lookalike audiences on paid social ads based on our known Stimulation audience to target a new one who doesn't currently attend.