Email Address Type vs. Contact Point Purposes

Hello! I mentioned this in a sub-thread under my question about Bounces and Unsubscribes, but wanted to pull it out here to zero in on my plan. 

I believe I have determined that I want to create EITHER a Contact Point Purpose or an Email Address Type that denotes "Hard Bounce" and "Unsubscribe." My goal in this is not only to exclude them from my ultimate list, but to have my final promoted list be more accurate, and not include folks who would not get the email anyway. 

My questions and thoughts are below - appreciate any advice here!!

-Is there an advantage of using one over the other, when it comes to creating Segmentations and also syncing with Wordfly? I don't want to inadvertently create more hassle. 

-It seems that "Email Address Type" has to be applied to each individual segment in a segmentation (or extraction, for those still on v15!). So that's a little annoying. But in this case, I could select "Email Address" as the type, which by default will exclude the Hard Bounce and Unsubscribes. 

-I know I could create an Output Filter to only select the Primary Email Address. But, I do not think that achieves the goal of excluding constituents from my promotions who won't receive it

-With the Contact Point Purpose, I'd have to choose a Primary email here, and that could be for the entire Segmentation/Extraction so that's appealing. But since we are not currently using Purposes, I'd have to first somehow map the existing database so that active emails become a Primary Contact Point Purpose. 

If there are any other pros/cons here that I'm not seeing, please let me know!

Parents
  • Hello Jean! This is Yessenia with Tessitura Network Support. We’re happy to assist you with this post. I can see from our records that you’ve also created a Support ticket where we’re working with you to find a resolution to this. We’ll post our findings from that ticket in this forum as well, but if you have any other questions or concerns in the meanwhile please let us know.

Reply
  • Hello Jean! This is Yessenia with Tessitura Network Support. We’re happy to assist you with this post. I can see from our records that you’ve also created a Support ticket where we’re working with you to find a resolution to this. We’ll post our findings from that ticket in this forum as well, but if you have any other questions or concerns in the meanwhile please let us know.

Children
No Data