Hello WordFly users,
Has anyone ever had the problem of using a list in WordFly, making changes to the list on the WordFly side (removing subscribers), then having a promotion assigned to the record anyway? Ideally, a promotion would only be added to a record if the email was sent to them--or at least attempted to get sent to them. Do you have any ideas for how one might go about correcting said issue (short of hopping in a time machine and correcting the list on the Tessitura side)?
Thanks in advance for any insight you feel inclined to share!
Michael
Hello! Two things I'll add to this discussion:
-In my extractions, I have a suppression segment with the criteria of "Promotion Response = Unsubscribe." At least that way I'm not promoting the source to an account that is not going to receive it. Similarly, I used to include Hard Bounces here, but I've stopped that for now because I'm trying other methods of tackling bounces and don't want to automatically suppress those constituents.
-One of my pet peeves with Wordfly is in the reporting process for email sends themselves. I do NOT like that a constituent's profile doesn't actually say if they were sent the email, just that they were on the list. Yes, we can see if they opened or clicked it, but we can't simply see if it was successfully delivered. I find this very frustrating! There is not a simple way to answer the question "did this person get the email," which is asked frequently.
Jean, what are you considering proof of successful delivery?
In my book, we don't have this data at all, anywhere, at least not outside of Hard Bounces (which is a new response in and of itself, at least if you're successfully excluding hard bounces after you learn the address is no longer valid). I agree that it's imperfect that we get another layer of filtering after the import and the tagging of the record, but, at least for us, this is maybe 2-10 records per campaign and we use it as an excuse for manual clean up in Tessitura. Typically, anything that pops as a mismatch is a discovery of a duplicate and we schedule a merge. There's very little chance that a record is labeled as included AND appears viable by the time someone would ask if the constituent got a message.
Jamie O'Brien Probably just more of a terminology difference I'm still not used to. In previous ESPs, like MailChimp, I could look up a record and it would say "was sent this email," not just "was on this list." Though of course that doesn't tell us it actually made it through spam filters and whatnot.
Yeah, semantics it seems.
Though I'd appreciate a correction if I'm overlooking something, my understanding is that we'll encounter 3 different total numbers when we're using WordFly-as-integrated-with-Tessitura Lists/Extractions:
I'd assume--though probably incorrectly?--that if the difference between Sent vs Delivered is a bounce, the constituent record WILL indicate this rather than be a null response. At least if your procedure syncs Hard and Soft Bounces.
You can drill into your WordFly code to see what status are supported. For us WordFly can update Tessitura promo records: