Net Promoter Score

Hi all,

We are looking to begin to implement a Net Promoter Score in the next month, and I am looking at the best way to excute.

We will include the survey question in our post show exit email, which we trigger from WordFly. At this point we are not looking to pass information into Tessitura. 

I'd love to hear from anyone who is already using NPS, and feedback on good or bad experiences with different survey solutions.
Is anyone using WordFly surveys/pages? The other solution I'm reading about atm is SurveyMonkey.

Responses will be anonymous, but it would be really helpful if we could identify which production the customer has attended/filter results on this. Has anyone achieved this? 

Do you have any automation with the periodic reporting of results?

Anything else I haven't thought of you could throw in would be fab, thanks!

Rosie, Digital Marketing Lead
Mayflower Theatre

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  • Hi Rosie, we are also re-implementing this after it went on hold for a while.

    We're using Wordfly to set up a triggered email with a SurveyMonkey link the day after a constituent attends a performance. SurveyMonkey allows different "collector" links to a survey, so we're using those to track which Genre of show someone attended while keeping results otherwise anonymous. WordFly dynamic content will serve up the correct link based on the output from the list/query. I ideally wanted the first question embedded in the email itself, but that seems only possible if I send the email directly from SurveyMonkey manually, which won't work for us. 

    I can filter based on collector links in the survey reporting. SurveyMonkey also has the option to set up survey result dashboards with shareable links, so that's what we'll use to report out. 

    It sounds like you could use the collector links for each production in your case. I'll note that SurveyMonkey pricing can be steep, and they try to make it tough to share logins with 2FA texts/emails, etc.

  • That sounds interesting . How is it working for you?

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