Hi Everyone,
I am looking at doing a re-engagement campaign with our unsubscribers, and am wondering if anyone has done this before, especially with Wordfly. We've occasionally had patrons ask why they aren't getting emails or have unsubscribed by mistake. If you've done this before, can you please share what you did? I'm trying to figure out the logistics.
Thanks.
Colleen
We did this at Seattle Opera. We sent one email to those that we could email who had unsubscribed and explained they had unsubscribed. We then created a form on our website for people to fill out if they wished to re-subscribe. When it was a slower part of the season we went through and updated both their Tessitura and Wordfly accounts. We couldn't email the people who marked us as spam/abuse complaints, so we set up a report that comes out weekly of anyone who resubscribed in Tessitura. Then myself or our Digital Marketing Manager goes through and updates their Wordfly account. If they have marked us as spam or an abuse complaint we are going to send them an email from our ticketing address telling them we received their resubscribe request but they need to fill out a form (I set this up in Wordfly) in order for us to be able to legally contact them.
It's not perfect but we did get a few hundred people who said they wanted to receive emails again and didn't realize they had unsubscribed. It also allowed our patrons the chance to update their contact preferences.
Hope that helps!
Meg