I manage the Tessitura side of our WordFly integration, so I don't know as much about the WordFly side, but we've been running into something that I hope someone else has figured out. Every email we send creates sources, but the name of the sources generated are the same as the Tessitura list manager list that WordFly is using. So we have hundreds of "E All Emails" sources. These aren't the most helpful since they don't reflect which email went out (other than the date). Other than going into the source after the email goes out and updating it with the email campaign name, is there anyway to make the source names more user friendly? Ideally, they would just pull the WordFly campaign name or subject line.
Thanks!Anne
Are you creating a new list for every email or reusing the same list over and over again? On our end, we name either the list or segments in the extraction based on our email naming conventions so that when they are promoted we can tell the difference. Even when we reuse an extraction or list for an email, we will go in and rename. Probably not the automated solution you were looking for...
We reuse the list each time, which is why it is getting confusing. Sounds like we will need to go in and rename after the emails go out. I think I'll add this to the ideas board.
That makes sense. We've switched to Prospect2 and we have to resave the lists each time with a different name to promote them.
Seconding Rhiannon.We don't reuse anything other than the dynamic lists for the pre/post etc triggered emails, so our source names are coming from unique campaign values. We also having naming conventions of using the same values for the extraction, list, and the WordFly pieces. If your subscriber focus is all about some tag on a record, then you're on fairly even ground for reuse. But we have standard criteria that we customize for each campaign--far more emphasis on criteria that's transaction history based or recent Click activity, for example--so there's big value in being able to see what you used per campaign. (ie "How many seasons' worth of ticket buyers did we include that time? Did we suppress any special segments?")
We have a weekly e-newsletter that goes out to a list of people who have signed up for it and all general emails, so it doesn't make sense for us to create a new list every week - especially since my Comms team doesn't currently use anything other than Analytics (we've had some turnover). But getting them to change the source name might be doable.