(If not, can the super-users of Tessitura share their favorite triggered email set-ups?)
Hi, While not a full recipe book, there are some of the items we have done to save time from manual email sending!Some that come to mind from a Development/Customer service/marketing perspective: triggered email for pledge reminders based on Fund with dynamic content populated the pledge amount, the fund they gave to etc, and their pledge date.triggered email for our Group and business partners who purchase large lots of seats that are on payment plans. The emails would work as both a reminder to pay their balance or remind the group partner that their bill was coming up.triggered email when someone donates a certain amount to a fund, they receive a thank you email from a member of the orchestra, and the brand they donated to. The amount and brands are all dynamic that will change the look/feel of the email.triggered emails on how to access special card programs. So if you purchase a college or youth card, etc - we send instructions to new users that go into more detail on how to use their program membership card.Advance sale emails based on rankings from tessitura. If you have a rank of 6 and your opportunity to purchase advance tickets would be earlier than the person with a rank of 9. The rank is the dynamic content that changes the conditions in the email. For our Holiday season, we sent a triggered email that was a video of our Holiday season and a message from our conductor for anyone who purchased Holiday tickets in their Tessitura transaction.We also serve traditional abandon cart emails that populate the email with links back to the concert, friendly descriptions, and if it's a concert we want to discount, we can dynamically insert a promo code.For our post-show emails - we look to see if a patron is a donor - if so we thank them, and don't try to upsell a membership. If they are not a donor, and also have attended more than 2 performances, we then ask them to become a donor. If it's their first time at a concert(no performance history) we usually don't ask them join yet, as we want them to attend at least 1 more concert before asking for a gift.
Wow! These are great ideas! I've seen the rankings but we've never implemented them. How do you determine the rankings?
If you'd be willing to share, I'd love to know how you set up your abandoned cart triggers. We've tried to do that but aren't having any luck getting the trigger to fire correctly.
Hi there, without getting into super specifics, we use ranking to determine a membership level status. Quick example: Rank 1 might be a $100 donor, rank 5 might be a $500 donor. Our rankings are managed by our Development staff and IT. Our database specialist wrote a custom view which returns a list of patrons along with their individual rank. Depending on what that rank number might be, it determines the content block you receive in your email.
Our abandoned cart custom view email looks at users who are in a logged in state and have a product in their cart. If the user abandons the site and does not complete a purchase, 12 hours later they become eligible to receive the abandoned cart email offer. Since they were logged in, we know what was in their cart history from Tessitura. This way we can dynamically drive the performance back to them with content and imagery unique to what they abandoned. (If they do complete their purchase in that 12 hour waiting time frame, either web or calling the box office, they are removed from the custom view).
Like Heath said, all this is managed via custom views written by our database specialist. This way we can deliver one row of data per email address with all the necessarily dynamic information that is needed.
On the back of what Michael said - if you have a email field with non-singular amounts of data to throw into it there are cheeky ways of stuffing that data into one element (with some html formatting) to make it look good. Tricks like that would be great in a recipe book.
eg: here are your 1+ gift certificate numbers and remaining amounts (one per row), here are your 1+ seat numbers for the upcoming show etc.
These are both awesome, thanks for the insights!
Do you know if there's a way to ask Tessitura for a recipe book? I'm not sure how they get created but it certainly seems like there's a desire for one by more than just me. :)
Hi Staci Stickovich! I'll jump in here and let you know that we've sent a request for a recipe book to our Learning team for follow up. Thank you for the great suggestion!
Yay! Thanks, Meredith (and everyone who offered their suggestions to my question)!