What's your title?

My current title is "CRM Administrator." I'm our Tessitura DB, essentially. I have some SQL knowledge, but I'm not writing custom reports or stored procedures. But I do all FY and performance builds; I am responsible for TNEW content; I'm currently the only one building analytics dashboards; I do all training and onboarding; I maintain documentation of our system policies and procedures. My boss has never liked my title and thinks it should be Database Manager. I'm curious -- if your job sounds like mine, what is your title?

  • Super similar situations. I was the Donor Services Manager. I am now the Tessitura Administrator. I have been Director of Services (Development, Ticketing, etc. ) in previous roles or Project Manager. It suits for now since this organization is new to having any tech type person onsite.

  • I just moved from Tessitura App and Data Admin (TADA!), to CRM & Data Manager to encompass the role a bit more.

    I'm very similar to your job description plus SQL, self-hosted infrastructure maintenance, some CMS management for our custom site, and collaboration with AppDev on API integrations. 

    Analytics lives with our Data Engineer though. Bless her. 

  • When I moved orgs from Ticketing Specialist to CRM Manager my PD said (I'm paraphrasing): Manage and administrate the CRM (Tessitura software) and integrations, manage reporting and data enquiries using SSRS and SQL, Project manage the implementation self-ticketing and TNEW, be the orgs representative in the industry via ticketing and CRM networks and look for opportunities for the organisation in CRM, ticketing and Tessitura ecosystem. They knew I had very limited SQL knowledge and no back-end experience.  That later bit changed because of you folks.

    When, Analytics launched I talked them into a new title Head of CRM and Business Intelligence.  - to be honest I got a raise and a Head of title, but when marketing asked what they should put on the website I made up my title.  From then reception ordered name badges and business cards and it was official.  

    Now I'm Director of Customer Experience which I inherited from my predecessor (I keep lobbying them to change my title to Autistic Director which I will never find not funny). That old role was FoH, Box Office and Ticketing Systems - but on my way in I negotiated into adding in the Analytics and Insights team and the Database and Applications team (both tiny teams). My goal from here on in is to get by in on my Data Governance Strategy and roadmap, establish clear agile cross-departmental teams for implementing strategy, creating a clear and transparent structure for collaboration and accountability that minimises administrative overhead and maximises support.

    Suffice to say that when my title was I do X with Y software it followed the "with great responsibility comes no power" rule. The only way I could see the organisation benefiting and me not being crushed, was to develop a Data (CRM) Governance Plan, with rules on security, hygiene, standards, maintenance, etc, and establish regular buy-in from stakeholders. Data is the second most important asset behind reputation, (and I could argue first). So, it's not as much managing the application as managing a key business pillar.  That's how I argued myself into different titles.

  • Mine is Systems and Information Manager - sounds very much like yours although I dont really have any SQL knowledge.

  • Hi Anne - my role is almost exactly like yours. No custom reports and we are not on TNEW but building the season, pricing, facility builds, all promos, all things security, scheduled reports etc. and I am the Tessitura Administrator. We have a separate Analytics person, a separate reporting person (building reports, doing extractions, data pulls etc.) and an automation specialist for P2. 

  • Hi Anne, our roles sound very similar. My title is Business Analytics Specialist. I am the Tessitura dba with security and SSRS apps, I create and manage users and permissions. I work primarily with our academy - I do the season performance build and all corresponding TNEW content for our academy classes, and our ticketing department does the performance build and TNEW for the company performances. I have built custom analytics dashboards for the academy and for development, but yet to write custom reports or procedures. I have heavily edited and customized HTML templates in v15 for our academy. Maintaining documentation of policies and procedures has been started, and is a work in progress. I also manage two other platforms that the academy uses for form collection, and open adult classes. I am technically in our finance department, and our Finance Director is my boss! I used to be primarily accounting, which I enjoy, but data is my favorite Slight smile

  • I just wanted to say, this has been absolutely fascinating to read. 

  • I'm pretty much similar, although I don't do perf builds but I do write reports/stored procedures etc. as well as advising on how we can develop our use of Tessitura and I'm Tessitura Development Manager. I used to be DBA and although I did do bits of Server Maintenance (we're self hosted), I wasn't a fan of the title as it sounded way to technical!
    We have a similar role in the Box Office (again no perf builds, but they also do SQL and they are Ticketing Manager (Box Office Systems), so they are more focussed on the Box Office daily support side of things.

  • My unofficial title is Tessitura Queen (lol!), but officially, I'm the DBA - Database Administrator, though I'm called the Database Manager pretty interchangeably.  Which doesn't really fit - I'm kind of a jack of all trades, master of some when it comes to the mid-to-back end of Tessitura.  I lead our power users who do all of the regular setup and pull figures, but i'll take care of one-off things like facility builds, or anything that touches multiple departments like gl codes, and the security module.  I train the people who train new users, and do some documentation.  I also do some SQL and write some reports, but nothing complex.  And administer TNEW - I'm afraid to let too many other people into it because there's no security for that - you either have all of it, or none of it.  

    I think CRM Manager would fit a bit better.  DBA is too technical/nerdy and Data Services is too 'soft' and doesn't represent the technical I *can* do.  But I'm also trying to lead a crusade for an "application services" role that manages all of the major systems we use (aside from NetSuite - Finance can keep that one!)

  • Thank you, everyone, for sharing! I agree with that this has been fascinating to read. And I think it will give us some good backup for arguing for a different title (and therefore pay grade).