My current title is "CRM Administrator." I'm our Tessitura DB, essentially. I have some SQL knowledge, but I'm not writing custom reports or stored procedures. But I do all FY and performance builds; I am responsible for TNEW content; I'm currently the only one building analytics dashboards; I do all training and onboarding; I maintain documentation of our system policies and procedures. My boss has never liked my title and thinks it should be Database Manager. I'm curious -- if your job sounds like mine, what is your title?
Mine is similar. I'm the Visitor Operations Ticketing System Administrator but I'm trying to build a new Business Intelligence division. There is so much interest in all that Analytics can provide but it takes dedicated focus. I build some dashboards but I'm so busy creating new user accounts, building ticketed events, pricing rules, leading Super User group and providing level 1 tech support for Tessi, TNEW, NSCAN, TRBO that I don't get to delve into the real juicy parts of Analytics. I've been told I'm not a Database Admin because I don't have SQL access, though I am the project manager for all integrations and upgrades. I think CRM Admin would make sense if there was a Ticketing Admin to do all the perf builds, pricing rules and troubleshooting. That way you could focus on big picture use across all depts for consistent policies, documentation, training and reporting.