My current title is "CRM Administrator." I'm our Tessitura DB, essentially. I have some SQL knowledge, but I'm not writing custom reports or stored procedures. But I do all FY and performance builds; I am responsible for TNEW content; I'm currently the only one building analytics dashboards; I do all training and onboarding; I maintain documentation of our system policies and procedures. My boss has never liked my title and thinks it should be Database Manager. I'm curious -- if your job sounds like mine, what is your title?
My title is Manager of Business Analytics...often just referred to as the 'Business Analyst'. I'm feeling like I might want to get that changed so this thread is super timely and helpful! I am the one who does all the SQL/back-end work including writing and maintaining stored procedures/custom views and mass database imports and updates- I work in SQL server pretty much all day/every day extracting data for various projects (I would love to know who does this at your orgs). I am also responsible for all reporting and analytics including custom reports, one-time analyses, and dashboards (Tessitura + PowerBI) and I run a cross-departmental CRM group to look at audience behavior and segmentation. Another area that has taken up a lot of time is managing the integration between Tessitura and WordFly/Prospect2- getting everything set up so the systems update each other and working with our marketing automation person to set up all of our automations based on custom views.
I would love to hear from/connect with people who either have a role similar to mine (DBA/SQL elements + reporting/analytics), or how these tasks are split up between different people :D
This is essentially where I want to be! I am currently the External Affairs Database Coordinator, who is the sole contribution processor, acknowledgments, lists and extractions, minor data analysis, playbill listings, and prospect researcher. It encompasses... a lot. And I really just want to focus on analytics and large picture data. We have an outside organization doing this right now, but within a year we will be sunsetting with them and I hope by then I can have a solid argument for hiring another Development position to take over the gifts part of my job and I can do this more.